Can Memes Swing the 2024 Election? Plus, Michelle Zauner on “Crying in H Mart”

In a Presidential race with two leading candidates who are broadly unpopular, any small perceived edge can make a tremendous difference. According to Clare Malone, more and more people will have their judgments formed by memes—visual jokes about the candidates floating on social media. Republican memes capitalize on widespread discomfort with President Biden’s age, by highlighting his stumbles, verbal or otherwise. Meanwhile, Donald Trump is a master of turning bad press to his advantage: he propagated his own mug shot on social media, feeding his outlaw image. Malone says that conservatives also have a leg up here because their beliefs suit the medium. “The right wing can ‘go there’—they can say the thing everyone thinks, but doesn’t actually say out loud.” Now the partisan fight on socia