The 5 Factors for Crafting Simple (Read: Effective!) Messages

Whether you’re a teacher, parent, or entrepreneur, you want to be able to persuade your students, children, and customers with your messages. That’s a tall task in the modern age, when people are bombarded with 13 hours of media a day. How do you cut through all that noise to make sure you’re heard? My guest would say it’s all about keeping things simple.Ben Guttmann is a marketing educator and consultant who’s helped promote everything from the NFL to New York Times-bestselling authors. He is himself the author of Simply Put: Why Clear Messages Win—and How to Design Them . Today on the show, Ben explains the gap between how people like to receive messages and the self-sabotaging, complication-introducing ways people tend to send them. We then talk about the five factors of effective mark