EP #378 - Philippe Greinacher & Alexander Häberlin: Why Your Next Hike Needs Coffee From A Tube
Swisspreneur Show Timestamps:
8:13 - Why Nestlé isn’t doing what they’re doing
11:50 - Why the timing was right for new coffee
18:00 - Straying from the classical Swiss path
23:18 - Developing the nonormal MVP with partners
27:00 - Fundraising through the Swisspreneur Syndicate
About Philippe Greinacher & Alexander Häberlin:
Philippe Greinacher is the co-founder and CEO of nonormal, a startup producing sustainable, high-quality coffee for outdoor consumption — that comes in a tube! He holds a BA in Business Administration from the Business School of Lausanne, and has more than 10 years of experience in business development, sales and partnerships working for Ringier, Ogilvy & Mather, Meltwater, PriceHubble in Africa and Europe.
Alexander Häberlin is the co-founder and CMO of nonormal. He ho
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