How to Build a Product-Led Team to Grow from 0 to $2 Million in ARR
ProductLed PodcastCake Equity is an online SaaS platform that helps startup founders and their teams manage equity and ownership. Hansen discusses the initial catalyst for starting the company, the challenges of managing a sales-led approach versus a product-led approach, and the importance of building a strong team. He emphasizes the need for a technical person on the team, the value of product thinking, and the importance of hiring slowly and becoming more efficient.
Highlights:
03:10: What the size and composition of the team looks like.
05:00: The challenge of breaking down silos between sales and product teams.
09:40: How they approach communication, cross-functional collaboration, and using technology to automate tasks and improve efficiency.
14:00: Why legal is an important part of the tea
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