Become A Better Writer In 60 Minutes (Masterclass)
My First MillionEpisode 552: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) teach the 3-step writing framework that helped them build +$10M newsletters.
Get Shaan’s writing course - https://maven.com/generalist/writing
Get Sam’s writing course - https://copythat.com/
Want to see Sam and Shaan’s smiling faces? Head to the MFM YouTube Channel and subscribe - http://tinyurl.com/5n7ftsy5
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Show Notes:
(0:00) Intro
(2:50) Why not how - Persuasion at scale
(6:00) To write clearly, you must think clearly
(7:00) Begin with the end in mind
(10:30) Headlines not outlines
(12:30) Warmup with copywork
(15:30) Draft fast, incubate slow
(16:30) Great writing is great editing
(19:00) Build your swipe file
(21:00) Don't bury the lead
(23:30) Create a curiosity gap
(25:00) Wri
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