Making time for what matters | Jake Knapp and John Zeratsky (authors of Sprint and Make Time, co-founders of Character Capital)

Jake Knapp and John Zeratsky are the authors of best-selling books Sprint and Make Time . They have helped more than 300 teams design new products and bring them to market, including those at YouTube, Gusto, One Medical Group, and Slack. Jake and John are co-founders of the venture capital firm Character, where they support startups with capital and sprints. Previously, they were operating partners at Google Ventures and, before that, design leaders at Google, where John worked on Google Ads and YouTube and Jake helped build Gmail and co-founded Google Meet. In our conversation, we discuss:• “Busy bandwagon” and “infinity pools”• Creating one “highlight” each day• Their four-part framework for productivity• How to use the calendar to design your day• How creating friction can help y